July 30, 2007 | by  |
Share on FacebookShare on Google+Pin on PinterestTweet about this on Twitter

“Yeah right. Again!”

Using the very simplest of formats, the Tui “Yeah, Right” billboards have reached iconic status in New Zealand because of their constantly changing and always slightly skewed take on New Zealand life and current events.

The second tome in this series gathers together over a hundred of the best billboards from recent years. As you would expect in a book about billboards, there is not a lot of text and it only takes about 15 minutes to read. The good news is that it is 15 minutes well spent.

For me, the topical billboards are the cleverest. These range from the political (“Changing the law makes it ok”), cultural (“NZ Idol: Ticket to stardom”) and gastronomic (“Honestly, it was the same wine”).

Tui plays it safe and has a footnote explaining the context of the topical billboards. After all, “One cable should do the trick” is not particularly funny unless you know it is mocking Aucklanders stuck in the dark.

Other slogans will ensure you never look at everyday items the same way again. The hook here is that you suddenly realise how often you see these signs (“We apologize for the inconvenience”) and those emails (“FW: This is so funny”).

Finally, the clever people at Tui show a self awareness about their own publicity efforts with a number of billboards lampooning themselves: “I came on the tour to see how the beer’s made”, “We don’t sponsor rugby to sell beer”, and “Waiter, how many carbs are in this jug?”

Sure there are a few clichés in there (I don’t need a map, I never get lost”) and a couple of tired male/female stereotypes (“Here honey, you have the remote”) but overall, the words to laughs ratio is very high.

I’m sure this will be the last book in the series. Yeah, right.

(EDITED AND INTRODUCED BY ‘LITTLE JOHNNY’)

Share on FacebookShare on Google+Pin on PinterestTweet about this on Twitter

About the Author ()

Comments (2)

Trackback URL / Comments RSS Feed

Sites That Link to this Post

  1. Sustainability: hook, line and sinker? « Computing for Sustainability | November 26, 2007
  1. RUTH WITHERS says:

    Thanks for the loan dad. I’ll pay you back next week

Recent posts

  1. Salient seeks new contributors
  2. Web designer needed
  3. San Cisco—Gracetown
  4. Shovel Knight
  5. NZUSA rides the alimony pony
  6. [Theme not found]
  7. Pink Passion Pop
  8. Everything wrong with the Moan Zone in 400 words or less
  9. 80 Years of Penguin
  10. Up and Adam

Most popular

  1. Salient seeks new contributors 97 views
  2. The Übermensch 26 views
  3. I Went to Graduation and All I Got Was This Lousy Degree 23 views
  4. Web designer needed 17 views
  5. Holy Fuck! Vic Uni Ruled by White Males 16 views
  6. The Bresolin Brothers 14 views
  7. Everything wrong with the Moan Zone in 400 words or less 14 views
  8. The Sedulous Recorder 14 views
  9. NZUSA rides the alimony pony 14 views
  10. Ermagherd, rent 12 views
grad

Editor's Pick

I Went to Graduation and All I Got Was This Lousy Degree

by

For students all across the world, years of study culminate in a perfunctory ritual known as “graduation”. After three years of napping at Victoria’s Te Aro campus, it was my turn to partake in the tradition.

Read more