Viewport width =
September 14, 2009 | by  | in News |
Share on FacebookShare on Google+Pin on PinterestTweet about this on Twitter

Racists Go to Hell

Protestors gathered outside Hells Pizza on Quay Street in Auckland last week as a response to the company’s latest advertising campaign.

Described as blatantly racist by anti-racist group Socialist Aotearoa, the new campaign cheekily parades a Pacific Islander about to take a huge bite out of the new Hells Pizza gluten-free brownie, suggesting “At least our brownie won’t eat your pet dog”.

The 20-strong protest demanded for an end to the campaign, as according to protest organiser Tania Lim: “…such advertisements legitimise the negative stereotypes of people of colour, be we brown, yellow, or black.”

Picketers were satisfied when a marketing representative from Hells Pizza apologised profusely for the slogan and admitted it was indeed racist, subsequently handing out free pizza to quieten everyone down.

Despite the protest groups’ well-intentioned attempts to combat the acceptance of racism in advertising such as this, Hells Pizza has since printed a whole set of staff t-shirts sporting the logo and thus will continue its campaign regardless of allegations of racism.

Share on FacebookShare on Google+Pin on PinterestTweet about this on Twitter

About the Author ()

Comments are closed.

Recent posts

  1. Issue 20, Vol 81: CW: Tits & Bits
  2. Food Sex
  3. A (Selective and By No-Means all-Encompassing) Look at Neo-Soul
  4. A Love Song
  5. Doing It
  6. Top 5 Sexiest TV Shows I I Was Too Young to be Watching But I Did Anyway
  7. My Dad Wrote A Porno
  8. NT: Te Ara Tauira
  9. Sexing up the Hub: Condoms, Clits & Suzy Cato
  10. The Lifts Are Always One Step Ahead
Website-Cover-Photo7

Editor's Pick

This Ain’t a Scene it’s a Goddamned Arm Wrestle

: Interior – Industrial Soviet Beerhall – Night It was late November and cold as hell when I stumbled into the Zhiguli Beer Hall. I was in Moscow, about to take the trans-Mongolian rail line to Beijing, and after finding someone in my hostel who could speak English, had decided