Viewport width =
September 14, 2009 | by  | in News |
Share on FacebookShare on Google+Pin on PinterestTweet about this on Twitter

Racists Go to Hell

Protestors gathered outside Hells Pizza on Quay Street in Auckland last week as a response to the company’s latest advertising campaign.

Described as blatantly racist by anti-racist group Socialist Aotearoa, the new campaign cheekily parades a Pacific Islander about to take a huge bite out of the new Hells Pizza gluten-free brownie, suggesting “At least our brownie won’t eat your pet dog”.

The 20-strong protest demanded for an end to the campaign, as according to protest organiser Tania Lim: “…such advertisements legitimise the negative stereotypes of people of colour, be we brown, yellow, or black.”

Picketers were satisfied when a marketing representative from Hells Pizza apologised profusely for the slogan and admitted it was indeed racist, subsequently handing out free pizza to quieten everyone down.

Despite the protest groups’ well-intentioned attempts to combat the acceptance of racism in advertising such as this, Hells Pizza has since printed a whole set of staff t-shirts sporting the logo and thus will continue its campaign regardless of allegations of racism.

Share on FacebookShare on Google+Pin on PinterestTweet about this on Twitter

About the Author ()

Comments are closed.

Recent posts

  1. Laneway: Luck of the Draw
  2. Cuttin’ it with with Miss June
  3. SWAT
  4. Ravished by the Living Embodiment of All Our University Woes
  5. New Zealand’s First Rainbow Crossing is Here (and Queer)
  6. Chloe Has a Yarn About Mental Health
  7. “Stick with Vic” Makes “Insulting” and “Upsetting” Comments
  8. Presidential Address
  9. Final Review
  10. Tears Fall, and Sea Levels Rise

Editor's Pick

This Ain’t a Scene it’s a Goddamned Arm Wrestle

: Interior – Industrial Soviet Beerhall – Night It was late November and cold as hell when I stumbled into the Zhiguli Beer Hall. I was in Moscow, about to take the trans-Mongolian rail line to Beijing, and after finding someone in my hostel who could speak English, had decided