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March 25, 2013 | by  | in News |
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Universities hyperactive with spendinG

Last week, Salient covered the release of data on the advertising spending of New Zealand universities for 2012. This week, we break down the figures.

The data, compiled by ACNielsen for the New Zealand Union of Students’ Associations, shows variations in universities’ approaches to advertising spending.

Lincoln University spent the highest amount per student on advertising by an overwhelming margin, with Auckland—New Zealand’s largest university—spending the least.

Canterbury also spent a large amount of advertising compared to its student roll. Canterbury ran a $67 million deficit last year, with Lincoln expected to post a deficit later this year. Though Victoria ranked highly on its comparable total spend, its per-student spend was close to mean and median values. Spending on television, outdoor, and newspaper advertising was higher than the national average.

Last week, VUWSA President Rory McCourt raised concerns around Victoria’s spend, given that Victoria continues to spend large volumes despite consistently reaching its cap for students. “These are dollars which could have been going into providing tutes for 300-level courses, or even a cut in our fees,” he told Salient.

Victoria has the equivalent of 16,871 full time students, and had a total spend of $2,870,521. There are 134,862 university students nationally, and universities’ total spend tallied $18,499,345.

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