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July 15, 2013 | by  | in News |
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University Rattled

Victoria University may not break records, but will now be able to make records after announcing the purchase of a recording company last week.

New Zealand music recording label Rattle will be added to the University’s publishing arm alongside Victoria University Press (VUP). Deputy Vice-Chancellor (Research) Professor Neil Quigley refused to say how much the purchase cost the University, but did say that it was small enough that it wouldn’t appear in financial reports to the University Council.

“Ultimately, bringing Rattle into Victoria University and aligning it with VUP will bring benefits to New Zealand artists and our country’s creative industries, by providing a stronger resource to capture and publish the endeavours of our top musicians,” said Quigley.

Rattle will not have commercial objectives, and may be subsidised, as is VUP. Some works will seek to make profit, while others are produced for their inherent value and the costs absorbed by the University.

Like the VUP, Rattle will publish content for groups external to the University, and will have independence from the University to be able to publish what they choose. The acquisition will mean the University has the capability to record in-house, but Rattle will continue to uphold the same standard with what they choose to publish, and University material would have to meet this standard. A second brand under Rattle may be used to distribute students’ work.

VUP Publisher Fergus Barrowman believes Rattle offers the University “new digital opportunities”, and will build on the strengths of VUP.

“It’s a very exciting partnership. As publishing continues to move towards increased online activity, adding recorded music to our cap marks a natural progression in our development.”

The Hub will host three lunchtime jazz concerts to celebrate the acquisition, featuring musicians from Te Kōkī New Zealand School of Music. The concerts are on Wednesday 17, Thursday 18 and Friday 19 July at 12 pm. An extended interview with Barrowman is available on page 48.

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