Comments on: Poster Wars http://salient.org.nz/features/poster-wars Fri, 25 May 2012 03:34:26 +0000 hourly 1 By: Jez Kemp http://salient.org.nz/features/poster-wars#comment-388388 Jez Kemp Tue, 12 Jan 2010 04:09:05 +0000 http://www.salient.org.nz/?p=8510#comment-388388 I'll bear that in mind. Thanks kindly, it's part 3 of the trilogy so feel free to have a gander at those too :) I’ll bear that in mind.
Thanks kindly, it’s part 3 of the trilogy so feel free to have a gander at those too :)

]]> By: Owlzy http://salient.org.nz/features/poster-wars#comment-388102 Owlzy Wed, 16 Dec 2009 09:57:14 +0000 http://www.salient.org.nz/?p=8510#comment-388102 Jez here's a tip for your next postering arrangement with Phantom. Ask for targeted postering. Specify cuba mall or maybe the universities or something. I thought No Never was pretty interesting btw. Jez here’s a tip for your next postering arrangement with Phantom.

Ask for targeted postering. Specify cuba mall or maybe the universities or something.

I thought No Never was pretty interesting btw.

]]> By: Jez Kemp http://salient.org.nz/features/poster-wars#comment-388097 Jez Kemp Mon, 14 Dec 2009 22:58:39 +0000 http://www.salient.org.nz/?p=8510#comment-388097 Thanks for a very informative and well-written article. I've recently been involved with the postering situation in Wellington, having tried to poster for my own independent music and book releases, so it's of particular interest to me. I started out believing that the bollards and boards were public space and that Phantom were just the biggest postering company around (ie there was no contract or legal arrangement with WCC) - cue disappointment and frustration when all my posters were covered up or taken down within 24hours. I since learned that Phantom do in fact have a particular arrangement as the "poster marshalls" in Wellington and that their prices for postering are not as high as I was first quoted ($500+ for a "standard" 2-3 week campaign, although I now understand that includes colour printing). I was told I'd qualify for the first 25 posters free for independent bands, which meant the rest of my book launch posters went up free of charge and my 75 album launch posters went up for $50+GST. That said, I saw hardly any around the centre, and I wonder what places they ended up, or if all of them went up at all. Maybe in the future technology will offer a tracking service to let clients know where their posters are. Wellington is a great place for arts because there is so much going on in such a small place, but naturally this makes it a difficult arena for postering. It's clear that independents don't get a comparative slice of pie compared to the theatre productions and music festivals which have huge advertising budgets - why Homegrown needs so much advertising 4-6 months before the event is beyond me (one of the headliners is still "???"!). But I've lived in places in England where there is no allowance or arrangement for public postering, and the situation is either a chaotic mess which is still ruled by big nightclub promoters and music companies or a complete ban that makes the town centre look bland, lifeless and like there is nothing going on (which in itself discourages events to happen). The current situation on Wellington isn't great but it could be worse. Thanks for a very informative and well-written article. I’ve recently been involved with the postering situation in Wellington, having tried to poster for my own independent music and book releases, so it’s of particular interest to me. I started out believing that the bollards and boards were public space and that Phantom were just the biggest postering company around (ie there was no contract or legal arrangement with WCC) – cue disappointment and frustration when all my posters were covered up or taken down within 24hours.
I since learned that Phantom do in fact have a particular arrangement as the “poster marshalls” in Wellington and that their prices for postering are not as high as I was first quoted ($500+ for a “standard” 2-3 week campaign, although I now understand that includes colour printing). I was told I’d qualify for the first 25 posters free for independent bands, which meant the rest of my book launch posters went up free of charge and my 75 album launch posters went up for $50+GST. That said, I saw hardly any around the centre, and I wonder what places they ended up, or if all of them went up at all. Maybe in the future technology will offer a tracking service to let clients know where their posters are.
Wellington is a great place for arts because there is so much going on in such a small place, but naturally this makes it a difficult arena for postering. It’s clear that independents don’t get a comparative slice of pie compared to the theatre productions and music festivals which have huge advertising budgets – why Homegrown needs so much advertising 4-6 months before the event is beyond me (one of the headliners is still “???”!). But I’ve lived in places in England where there is no allowance or arrangement for public postering, and the situation is either a chaotic mess which is still ruled by big nightclub promoters and music companies or a complete ban that makes the town centre look bland, lifeless and like there is nothing going on (which in itself discourages events to happen). The current situation on Wellington isn’t great but it could be worse.

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