Viewport width =
September 14, 2009 | by  | in News |
Share on FacebookShare on Google+Pin on PinterestTweet about this on Twitter

Racists Go to Hell

Protestors gathered outside Hells Pizza on Quay Street in Auckland last week as a response to the company’s latest advertising campaign.

Described as blatantly racist by anti-racist group Socialist Aotearoa, the new campaign cheekily parades a Pacific Islander about to take a huge bite out of the new Hells Pizza gluten-free brownie, suggesting “At least our brownie won’t eat your pet dog”.

The 20-strong protest demanded for an end to the campaign, as according to protest organiser Tania Lim: “…such advertisements legitimise the negative stereotypes of people of colour, be we brown, yellow, or black.”

Picketers were satisfied when a marketing representative from Hells Pizza apologised profusely for the slogan and admitted it was indeed racist, subsequently handing out free pizza to quieten everyone down.

Despite the protest groups’ well-intentioned attempts to combat the acceptance of racism in advertising such as this, Hells Pizza has since printed a whole set of staff t-shirts sporting the logo and thus will continue its campaign regardless of allegations of racism.

Share on FacebookShare on Google+Pin on PinterestTweet about this on Twitter

About the Author ()

Comments are closed.

Recent posts

  1. VUW Halls Hiking Fees By 50–80% Next Year
  2. The Stats on Gender Disparities at VUW
  3. Issue 25 – Legacy
  4. Canta Wins Bid for Editorial Independence
  5. RA Speaks Out About Victoria University Hall Death
  6. VUW Hall Death: What We Know So Far
  7. FANTA WITH NO ICE
  8. New Normal
  9. Come In, The Door’s Open.
  10. Love in the Time of Face Tattoos

Editor's Pick

Uncomfortable places: skin.

:   Where are you from?  My list was always ready: England, Ireland, Scotland, Wales, puppy dogs’ tails, a little Spanish, maybe German, and—almost as an afterthought—half Samoan. An unwanted fraction.   But you don’t seem like a Samoan. I thought you were [inser

Do you know how to read? Sign up to our Newsletter!

* indicates required